In a large bowl, whisk together sugar, cocoa powder, baking powder, and salt.
⅔ cup granulated sugar, ⅓ cup unsweetened cocoa powder, ¼ tsp baking powder, ¼ tsp table salt
Add milk, eggs, cinnamon, and vanilla. Whisk until smooth.
1 ¼ cup whole milk, 4 large eggs, 1 Tbsp cinnamon, 1 tsp vanilla extract
Pour mixture into a shallow dish or pan.
Dip bread slices into the mixture, turning to coat both sides. Let soak 5–10 minutes (longer for deeper chocolate flavor).
1 loaf challah bread or any loaf bread sliced into ¾-inch slices,
Heat a griddle or skillet over medium heat and add butter.
butter for frying
Cook bread slices 3–4 minutes per side, until browned and cooked through.
Serve immediately with desired toppings.